How EDA Used Big Data Analytics to Drive SaaS Revenue
Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to...
View ArticleAdobe helps marketing teams tap predictive analytics, mobile and video data
Aiming to make it easier for a broad swathe of people within the marketing department to leverage data, Adobe unveils new features for Adobe Analytics and the Adobe Marketing Cloud.
View ArticleIn Pictures: 12 Big Data predictions for 2014
It's been one of the big buzzwords of 2013, but what does 2014 have in store for Big Data? CIO.com looks at 12 ways the technology and the market will evolve in the coming year.
View ArticleEven Data-Driven Businesses Should Cultivate Intuition
The desire to make better decisions faster is one of the fundamental drivers of new big data analytics technologies and a general push toward data-driven decision-making. But the relationship between...
View ArticleMicrosoft Aims to Take Predictive Analytics Mainstream
Microsoft wants to bring machine learning and the power of predictive analytics to the masses with its new Microsoft Azure Machine Learning service, which it announced today.
View ArticleData Scientists Frustrated by Data Variety, Find Hadoop Limiting
Companies are focusing more and more attention on building out big data analytics capabilities and data scientists are feeling the pressure.
View Article11 Market Trends in Advanced Analytics
In today's business environment, organizations are increasingly demanding advanced analytics that allow them to use large volumes and diverse types of data to discover patterns and anomalies and...
View ArticleIBM creates industry-specific predictive analytics as Salesforce unveils big...
Drawing on a history of more than 50,000 analytics-focused client engagements, IBM today debuted 20 new behaviour-based predictive analytics solutions tailored to address 12 industries and use cases...
View ArticleHow SAP plans to bring analytics to soccer
In what SAP and City Football Group (CFG) call a "groundbreaking event" for the sport of soccer, the two companies today announced a global, multi-year marketing and technology partnership that will...
View ArticleGE, Pitney Bowes team up on predictive and prescriptive analytics
GE and Pitney Bowes are going to bring the power of predictive and prescriptive analytics to mail production mail.
View ArticleDigital publishers struggling to get real-time data
Digital display advertising is growing at a torrid pace, and the publishers that are able to leverage real-time data analytics are likely to be the best positioned to capitalize, according to a...
View ArticleThink you're agile? You're probably wrong
Businesses worldwide are overestimating their ability to flexibly manage workloads or rapidly develop, test and launch new applications, leaving the poorly prepared to deal with competitive threats.
View ArticleSAP unveils SaaS analytics platform
SAP Cloud for Analytics aims to redefine analytics by combining business intelligence, planning and predictive analytics into a SaaS offering built on the SAP HANA Cloud Platform.
View ArticleHow marketing tech lets you get personal with your customers
The speed and scale of business today means few companies can have a personal relationship with their customers like the shopkeepers of yesteryear, but data and marketing automation can help fill the gap.
View ArticleAccenture invests in artificial intelligence R&D
Accenture says it is committing a significant portion of its global research and development to artificial intelligence and is opening a new Accenture Technology Lab and Centre for Innovation in...
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